Marketing | PR | Social Media
Why Recommending on LinkedIn is a Great Idea (and How to Do It Right!)
LinkedIn is more than just an online CV or a place to showcase your professional achievements. It’s a powerful networking tool where connections, recommendations, and testimonials can significantly ...
The Ultimate SEO & E-Commerce Jargon Buster
In the bustling world of e-commerce and digital marketing, you’re constantly bombarded with acronyms, jargon, and technical terms that can feel like a foreign language. But understanding these terms...
Retail Careers | Marketing | PR
How to become a Go-To Industry Expert
When Clare Bailey, also known as The Retail Champion, was asked to appear on a show Aldi how do they really do it? for Channel5 she had no idea that it would be snapped up by Netflix and turned into 2...
Boost Your Business with Google Business Profile Optimisation
If you're a small business looking to stand out in today's competitive market, having a well-optimised Google Business Profile (GBP) could be your secret weapon. Formerly known as "Goog...
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Retail Experts | Marketing | PR
The Power of Awards: Unlocking Business Growth and Personal Recognition
Awards. The mere mention of them can evoke a range of emotions: excitement, anxiety, even a touch of dread. But beyond the glitz and glamour, business awards offer a wealth of benefits that extend far...
Future-Proof Your Beauty Business with Pinterest Predicts
“What’s trending?” is the eternal question in the social media landscape. Viral audios, dance challenges, and slick transition effects dominate platforms like Instagram and TikTok. But let’s ...
The Ultimate Guide to Using Pinterest to Grow Your Floral Business
If you're a florist looking to attract more customers, showcase your gorgeous arrangements, and grow your brand, Pinterest is where you need to be! Unlike Instagram or Facebook, where post...
Business Management | Marketing
Brand Power: Stand Out Without Selling Out
The retail landscape is littered with businesses locked in a relentless price war. Discounts, flash sales, and markdowns are deployed like weapons in a battle for customers, but the real casualty? Bra...
Marketing: The Most Undervalued Business Function – And Why That Needs to Change
In many businesses, marketing and sales are often seen as secondary to finance, operations, and legal. While finance ensures profitability, operations maintain efficiency, and legal keeps the company ...