Matthew Betés - Management, Marketing, Loyalty and Startup Expert

Matthew is a strategically & commercially orientated director with over 18 years of retail B2B and B2C experience. He has a track record of delivering commercial growth in over 25 markets with business' ranging from SME's to many of the world's leading retailers (Carrefour, Tesco, X5 and Lidl).

Matthew has in depth knowledge of a wide range of marketing disciplines across international retail markets including strategy, research, loyalty, branding, campaigns, comms, events, agency and budget management.

Matthew specialises in leadership, delivering results by developing people, strategy and structures to deliver in both a tangible and meaningful way whether in a big corporate or start up environment.

Matthew’s Expertise:

• Business Development/ pitch strategy
• Solution development & commercial strategy
• Operational framework design
• Communications (ATL/BTL)
• Loyalty expert, speaker & consultant
• Startup growth structure & strategy