Skip to main content

Marketing | Social Media

The Ultimate Guide to Using Pinterest to Grow Your Floral Business 

By Frances Brown

If you're a florist looking to attract more customers, showcase your gorgeous arrangements, and grow your brand, Pinterest is where you need to be!  

Unlike Instagram or Facebook, where posts quickly vanish into the abyss, Pinterest is a visual search engine—meaning your pins can drive traffic to your website for months (or even years) after you post them.  

Alt text

 

With millions of people searching for wedding flowers, seasonal bouquets, and floral inspiration every day, Pinterest gives florists an incredible opportunity to reach potential customers right when they’re looking for what you offer. Whether you want to increase online orders, book more wedding clients, or get more foot traffic to your shop, Pinterest can help you get there—without needing to post daily or constantly engage.  

 

Pinterest Trends for Florists in 2025  

 

Each year, Pinterest Predicts reveals upcoming trends you can use to inspire your floral designs and captivate customers. By aligning your arrangements with these trends, you can create compelling Pinterest content that truly resonates.  

 

Rococo Revival – Think 18th-century elegance with intricate details, pastel hues, and a touch of opulence. Perfect for florists who love a romantic aesthetic! Use soft pinks, creams, and light blues with peonies, roses, and hydrangeas. Bonus points for ornate vases and gilded accents to complete the look.  

 

Cherry Coded – Bold, vibrant reds are in! From deep crimson roses to bright red tulips, this trend is all about making a statement. Pair red flowers with lush greenery for striking arrangements that grab attention.  

 

Surreal Soirées – A whimsical, dreamlike trend where anything goes! Think unexpected colour combos, unconventional flower pairings, and avant-garde designs that defy tradition. This is perfect for florists who love creating unique, conversation-starting arrangements.  

 

Terra Futura – Sustainability is huge, and eco-conscious florals are here to stay. This trend is all about using locally sourced flowers, potted plants, and recyclable materials to create beautiful yet sustainable floral designs.  

 

By embracing these trends, you can create engaging Pinterest content that not only showcases your creativity but also aligns with the interests and values of your audience in 2025.  

 

What to Pin (and When to Pin It!)  

Pinterest works like a search engine, so pin your content at least 6-8 weeks in advance to give it time to gain traction. Here’s a month-by-month guide to keep your Pinterest content fresh and timely.  

 

 January (Pin for March & April)  

  • Spring Wedding Flower Trends 2025  
  • Mother’s Day Flower Ideas (UK – 30th March 2025)  
  • Easter Floral Arrangements (20th April 2025)  
  • How to Care for Spring Flowers  

 

 February (Pin for April & May)  

  • Easter Flower Gift Ideas  
  • DIY Spring Wreaths & Table Centrepieces  
  • Prom Corsages & Boutonnières (UK Prom Season – May/June)  
  • Florals for May Day Celebrations (1st May 2025)  

 

 March (Pin for May & June)  

  • Wedding Bouquets for Summer Brides  
  • Outdoor Event & Garden Party Floral Decor  
  • Graduation Flower Arrangements  
  • Floral Gifts for Father’s Day (UK – 15th June 2025)  

 

 April (Pin for June & July)  

  • Bright & Bold Summer Flower Trends  
  • How to Use Flowers for Summer Home Décor  
  • Tablescapes for BBQs & Summer Gatherings  
  • Floral Crown Tutorials for Festivals & Garden Parties  

 

 May (Pin for July & August)  

  • Wedding Flowers for Destination Weddings  
  • Beach & Tropical-Inspired Floral Arrangements  
  • Florals for Sporting Events (Wimbledon, Olympics – starts 26th July 2025)  
  • Friendship Day Flower Ideas (30th July 2025)  

 

 June (Pin for August & September)  

  • Dried Flowers & Autumn Floral Trends  
  • Back-to-School Teacher Gift Bouquets  
  • Flowers for Late Summer Weddings & Vineyard Events  
  • Floral Ideas for Notting Hill Carnival (August Bank Holiday, UK)  

 

 July (Pin for September & October)  

  • Autumn Wreaths & Seasonal Decor  
  • Halloween Flower Arrangements  
  • Cosy Floral Centrepieces for Autumn Tables  
  • How to Dry & Preserve Flowers for Autumn Crafts  

 

 August (Pin for October & November)  

  • Thanksgiving Floral Decor (US – 27th Nov 2025)  
  • Elegant Halloween & Day of the Dead Floral Displays  
  • Christmas Wreaths & Festive Florals  
  • Winter Wedding Flower Inspiration  

 

 September (Pin for November & December)  

  • Christmas Flower Gift Ideas  
  • DIY Holiday Wreath Tutorials  
  • New Year’s Eve Floral Decor Ideas  
  • Winter Tablescapes & Cosy Floral Styling  

 

 October (Pin for December & January 2026)  

  • New Year’s Celebration Bouquets  
  • Pantone Colour of the Year 2026 Floral Trends  
  • Valentine’s Day Flower Ideas  
  • Winter Home Décor with Flowers  

 

 November (Pin for January & February 2026)  

  • Valentine’s Day Floral Gift Guides  
  • Romantic Wedding Bouquets for February Brides  
  • Spring 2026 Floral Trends  
  • Florals for Chinese New Year (17th Feb 2026)  

 

 December (Pin for February & March 2026)  

  • Mother’s Day Flower Trends (UK – March 2026)  
  • Easter Floral Arrangements  
  • Spring Home Decor with Fresh Flowers  
  • Behind-the-Scenes of a Florist’s Spring Prep  

 

♦ Bonus Tip: If you sell flower subscriptions or seasonal flower boxes, pin content all year round to highlight their benefits!  

Pinterest is an absolute game-changer for florists looking to get more eyes on their business without the stress of daily posting. By pinning consistently and aligning your content with seasonal trends, you’ll set yourself up for more visibility, more bookings, and more sales—all while having fun creating stunning floral inspiration!

 

Ready to take your Pinterest strategy to the next level? Get in touch with us today to discuss how we can help you grow your floral business with expert Pinterest planning!

Related Posts


Hands with pen and calculator. Pink Piggy Bank with comedy glasses

How a Bookkeeper Can Save You More in Tax Than Their Fee Costs

For many small business owners, hiring a bookkeeper can feel like an unnecessary expense. But what if the right bookkeeper didn’t just keep your finances in order—they actually saved you more mone...

Read More

Hands, calculator and keyboard bookkeeping

Employee vs. Freelancer: Understanding the True Cost of Hiring a Bookkeeper

When managing your business finances, you need the right expertise at the right price. But should you employ an in-house bookkeeper or hire a freelancer? While the National Minimum Wage (NMW) might ma...

Read More

Tablet on a lap with ecom shopper

Silent Selling: The Art of Converting Customers Online Without Saying a Word

In the world of ecommerce, selling doesn’t start and end with a product listing. Every element of your online store—its design, functionality, and post-purchase communication—acts as a silent sa...

Read More

© 2025 Retail Champion. All Rights Reserved - by Clare Bailey