Why Recommending and Leaving Reviews on LinkedIn is a Great Idea (and How to Do It Right!)

The Power of LinkedIn Recommendations

1. Building Credibility and Trust

In a world where social proof reigns supreme, a glowing LinkedIn recommendation is like a five-star review for your professional skills. Whether you’re a freelancer, business owner, or job seeker, recommendations from colleagues, clients, or managers vouch for your expertise, work ethic, and value.

For business owners, LinkedIn testimonials act as mini case studies showcasing successful projects or happy clients. They provide tangible proof that you deliver results. For job seekers, recommendations reinforce your CV claims with real-world validation.

2. Enhancing Your Personal Brand

Your LinkedIn profile is your personal billboard. Recommendations make it stand out by adding authenticity and context to your skills and experience. While endorsements are nice, recommendations are detailed and specific, giving a clearer picture of your unique strengths.

3. Boosting Visibility

LinkedIn’s algorithm favours active profiles. When someone leaves you a recommendation, it appears on their activity feed, giving your profile extra exposure to their network. This ripple effect can attract potential clients, employers, or collaborators.

4. Strengthening Relationships

Taking the time to write a thoughtful recommendation for someone fosters goodwill and strengthens professional bonds. It’s a great way to give back and show appreciation for those you’ve worked with.

How to Recommend Someone on LinkedIn

Step 1: Navigate to Their Profile

Search for the person you want to recommend and go to their LinkedIn profile.

Step 2: Click ‘More’

Under their profile picture, click the “More” button. From the dropdown menu, select “Give a Recommendation.”

Step 3: Choose Your Relationship

LinkedIn will ask how you know this person and what your professional relationship was. Be honest, as this context sets the tone for your recommendation.

Step 4: Write the Recommendation

Now comes the important part: crafting a thoughtful and specific review. Here are some tips:

• Start with context: Briefly explain how you know the person and the nature of your working relationship.
• Highlight strengths: Focus on their key skills, achievements, and qualities that stood out.
• Be specific: Mention particular projects, outcomes, or instances where they excelled.
• End with a strong statement: Conclude with why you would recommend them to others.

Example:

"I had the pleasure of working with Sarah on a complex e-commerce project for a major client. Her expertise in Shopify and SEO was instrumental in driving a 30% increase in sales within three months. Sarah's attention to detail, creativity, and ability to meet tight deadlines made her an invaluable asset to the team. I would highly recommend her to anyone looking for a dedicated and knowledgeable marketing consultant."

Step 5: Submit

Once you’re happy with your recommendation, click “Send.” The recipient will be notified and can choose to display it on their profile.

How to Request Recommendations on LinkedIn

Getting recommendations is just as important as giving them. Here’s how to do it tactfully:

Step 1: Choose Who to Ask

Select people who can genuinely speak to your skills and contributions. Ideal candidates include colleagues, managers, clients, or collaborators from meaningful projects.

Step 2: Personalise Your Request

Avoid the generic LinkedIn template. Instead, craft a polite and specific message. For example:
"Hi [Name], I hope you’re doing well! I really enjoyed working with you on [specific project or role]. I was wondering if you’d be willing to write me a brief recommendation about our collaboration. Your perspective would mean a lot to me, and I’d be happy to return the favour!"

Step 3: Be Specific

If you’re seeking a recommendation for a particular skill or project, let them know. This makes it easier for them to write something relevant and meaningful.

Step 4: Follow Up and Show Gratitude

If they agree, follow up with a thank-you message once they’ve written it. A small gesture of appreciation goes a long way.

Tips for Writing Outstanding Recommendations

Whether you’re giving or receiving, the quality of a LinkedIn recommendation matters. Here’s how to make yours stand out:

• Keep it concise: Aim for 3-4 short paragraphs. Too long, and it may not be read; too short, and it lacks substance.
• Use a positive tone: Be genuine and enthusiastic without sounding overly formal or exaggerated.
• Focus on impact: Highlight measurable results or significant achievements wherever possible.

Maximise the Benefits of LinkedIn Recommendations

1. Regularly Update Your Recommendations

Over time, your career evolves. Ensure the recommendations on your profile reflect your current skills and roles. Don’t hesitate to reach out to recent clients or colleagues for fresh endorsements.

2. Reciprocate Thoughtfully

If someone writes you a glowing recommendation, return the favour. Not only is it good etiquette, but it also keeps your professional network strong.

3. Use Recommendations in Other Areas

LinkedIn recommendations can also be repurposed as testimonials on your website, CV, or marketing materials (with permission, of course).

Why You Should Start Today

LinkedIn recommendations are a simple yet powerful way to boost your profile, build trust, and expand your professional opportunities. Whether you’re looking for a new job, attracting clients, or growing your business, a strong set of testimonials can set you apart from the competition.

If managing your LinkedIn presence feels overwhelming, we’re here to help. From crafting compelling profiles to guiding you on how to request those all-important reviews, we can make LinkedIn work for you. Contact us today and let’s elevate your professional brand.